Our story and mission
We build tools that help Indonesian teams do their best work, together.
Our Story
Coxa was founded to help Indonesian small businesses and remote teams organize their work effectively. We saw firsthand that many UMKM struggle with scattered communication, task tracking across WhatsApp groups, and missed deadlines because work gets lost in chat. Teams needed a simple, affordable tool designed for how they actually work — not an enterprise platform that costs millions and takes months to learn.
We started by talking to dozens of small business owners, freelancers, and remote team leads across Indonesia. The pattern was clear: everyone wanted something that just works. So we built Coxa — a productivity platform that is straightforward enough for a team of five and powerful enough for a team of fifty.
Our Vision
To become the go-to productivity platform for Indonesian businesses, enabling efficient collaboration regardless of team size or location. We believe that every team — from a warung kelontong managing inventory to a startup shipping software — deserves tools that help them work smarter, not harder.
Our Mission
Provide an affordable, easy-to-use task management solution that helps teams stay organized, meet deadlines, and grow their business. We measure our success by how many late nights our users get back, how many deadlines they stop missing, and how much clearer their team communication becomes.
Why We Built Coxa
Small teams face a unique set of challenges. When you have five to twenty people, dedicated project managers are rare, processes are informal, and work often lives across WhatsApp, email, sticky notes, and spreadsheets. This leads to:
- Disorganized workflows where nobody knows the status of a task
- Missed deadlines because reminders live in personal chat threads
- Communication gaps when team members work remotely or across time zones
- No single source of truth for what needs to be done and by whom
Coxa solves this by giving every team a shared workspace where tasks, conversations, files, and deadlines live together. No more digging through chat history to find that one instruction from last Tuesday. Just clear, organized work that moves forward.
What guides everything we do
Our values shape our product, our team, and how we serve our customers.
Simplicity
We believe great tools get out of the way. Every feature we add must be intuitive enough that a new user can understand it in under a minute. No bloated menus, no confusing workflows — just clean design that lets you focus on your work.
Transparency
We are open about our pricing, our roadmap, and our limitations. No hidden fees, no dark patterns, no lock-in tactics. When something goes wrong, we communicate honestly and fix it quickly.
Reliability
Your business depends on Coxa, and we take that seriously. We invest in robust infrastructure, regular backups, and fast support response times. Our uptime commitment means you can trust Coxa to be there when you need it.
Customer-First
Every decision we make starts with one question: does this help our users? We listen to feedback, prioritize feature requests from real teams, and build for the people who use Coxa every day — not for investors or analyst reports.
Data Privacy
Your data belongs to you, not to us. We do not sell, share, or mine your team's information. Our infrastructure runs on secure, audited servers, and we comply with Indonesia's data protection regulations. You can export your data anytime, no questions asked.
Want to learn more?
Explore how Coxa can help your team work better together, or reach out directly — we'd love to hear from you.